When introducing products to the market, your business should make saving money the top priority. A lot of money goes into researching, developing, and setting up manufacturing units. All this can be saved if you hire a company that handles all of these tasks at a reasonable price.
WHAT IS A PRIVATE LABEL?
Private label products are those in which a third party has control over all specifications, but they are sold under the company’s brand. These products are prevalent in grooming and personal-care products, pet food, accessories, food, and beverages, as well as clothing.
PRIVATE LABEL – ADVANTAGES
Private label products can be adapted to changing consumer behaviour. If retailers depend on suppliers to provide them with products, the changes necessary to meet market demand can be slow. Label manufacturers respond quicker to changes.
The retailers can have greater control over the overproduction of label products. The retailers can direct the label manufacturers to produce the products with certain features, such as color and packaging.
The private label manufacturers can be instructed by retailers, so they are fully in control of the production. They can adjust the production costs to improve their profit margin.
Private labeling allows retailers to have full control over the branding of their products. Retailers pay more attention to quality and packaging because it is crucial for consumers to build brand loyalty. You can customize the labeled product according to its brand value.
CONTRACT MANUFACTURING: WHAT IS IT?
Contract manufacturing is a common option for small businesses. This involves using the services of a company to produce the products. This allows small businesses to save money on setting up factories or production units. The hiring company will focus on marketing the product, packaging and delivery.
CONTRACT MANUFACTURING – ADVANTAGES
Contract manufacturing can be a cost-saving tool for companies. To set up a factory or production unit, they don’t need to raise large amounts of capital. Some companies also use contract manufacturing services to manufacture in low-wage countries.
The company not only saves money on setting up production units but also hires workers and managers for those units. They also save time so that they can focus on other aspects such as selling and marketing.
Contract manufacturing allows companies to easily introduce their products in the country, and allows them to expand into neighboring countries.
What is OEM and ODM?
OEM stands for Original Equipment Manufacturing. This type of manufacturing allows the product to be fully designed and manufactured by one company. However, another company is granted a license to manufacture the product. OEM gives a product a unique and distinctive look that sets it apart from other products.
ODM stands to manufacture Original Design Manufacturing. These are also known as private labeling. This type of manufacturing allows the product’s manufacturer to save money by not having to invent the product design or set up production units. They can choose from the catalogue of companies they hire, and the hired company will do all the production-related work.