PRIVATE LABELING: WHAT IS IT?
Private labeling refers to the practice of selling products under the brand name and manufacturing done by one company. The manufacturer is directed by the company to produce the product in accordance with a specific design, composition, or packaging.
Companies that are just starting out in the market have adopted this practice. They are popular with top brands like Nike and Apple.
This type of labeling is used mainly in personal care products, clothing and footwear. These labels are especially relevant for products that need to adapt to changing market needs and require constant new variations in order to remain market leaders.
PRIVATE LABELING PROCESS
When you contact a private-label manufacturer, the first thing you should do is ask for samples of your chosen design. This will allow you to test the product before it goes on the market.
Once you’re satisfied with the product, it is time to choose the right packaging. The best packaging for your product should be chosen based on your budget. If you are interested in any of the available packaging options or want to combine different types to create a unique look, let your label manufacturer know.
Finalize your logo to complete the product’s look. If your company is already established, you can still use the same logo. Just ask the manufacturer for the placement of your logo on the packaging. To make sure the product launches in the marketplace, you can request a graphic review.
You can also get help from label manufacturers to name your product. It is crucial to choose the right name for your product. Customers will be able to identify with you brand through this name. In some cases, color-coding labels or bilingual label content are also options.
Once you have all details of the product, you can begin selling them. You should receive a custom form from the label manufacturer. This form will allow you to easily order new products and preserve your product details.
ADVANTAGES OF PRIVATE LABELING
The company can save money on operating costs by labeling its products. The company can save significant capital by outsourcing the label manufacturing and packaging work.
Because investment is low, prices can be kept low. This could result in a higher sales volume and a greater profit margin for the company.
The product quality will be excellent if you choose the right manufacturer for your label. This will ensure that your customers will remain loyal to your product because it will be sold under the brand name of the company.
Companies that sell such products enjoy stable market conditions because they are adaptable to changing consumer behaviour.