Do you remember that inner geek in high school you worked so hard to get away from home?
Oder that angry misfit inside you that wanted to be free but was unable to blend in because you kept getting stuffed back in the box?
These skills may not be suitable for high school survival, but there are some things we can learn to make our company stand out and attract more clients.
1. Your Geek to Help Client Care & Acquisition
They pretend not to care. They act like they have so many friends they don’t care about anyone.
The geek knows everything and delivers precisely what you asked for. Even if it meant visiting five stores to find the item, the geek still remembers everything.
Trust and relationships are crucial in converting if you’re selling more than just a commodity, especially if it is a service that is highly personal such as consulting, coaching, healing, or consultation.
These relationships can make your clients feel vulnerable. Clients must trust you enough to be able to share their feelings and work with them.
TRUST is between two human beings.
Trust can’t be automated.
Trust is not possible when you place yourself on a pedestal, hoping that this funnel or autoresponder will land you a private premium client.
If you keep the conversation going and build the relationship, someone who buys a $17 eBook could become a $10k client.
Trust takes time and genuine interaction to build. Humanity.Vulnerability. Honesty.
Be aware of names, faces, and people in your customer, mailing, and social media lists. E.g., Send a note to your friends and make them feel good.
Customers who have purchased digital products from you should be greeted. To find out if they have any questions about your product or if you can help, send them an email.
You can copy and paste an email address and then type something. Then hit the send button. It is easy to tell the difference between personal and automated email. In this age of automation, most people appreciate personal touches.
Talk to potential clients that you have had previous conversations with and give details about those interactions. You can learn how they have changed and what you can do.
Keep track of all correspondence. Notes and GIVE A CRAP.
Some relationships can be slow cooks. Some relationships don’t need to be concluded with a sale immediately. If they leave the conversation with positive impressions, some people can become clients a year later.
It’s the people and not the easy-bake oven.
You should interact like a person, not a drone-clone sales funnel.
You don’t have to pretend that you make 10,000 sales per month.
Your peeps will feel more comfortable reaching out to you if they know they are getting a reply from the person they need.
They will be able to trust you and build a relationship that will allow them to continue engaging with you.
Keep an eye out for details about clients’ past, potential clients, customers, and other random names. Like all geeks, she is a good listener.
These details should be included in all correspondences. To keep track, I use a simple spreadsheet. To make sure I have the correct facts, I go through my email folders. I care about my peeps, not their numbers.
It is not the flashy sales funnels with many variations on up-sell or down-sell that sets you apart. Giving a damn is what makes YOU stand out.
2. For Unique Positioning, Channel Your Angriest Misfit
To avoid being controversial or offensive, we often recite what others in the industry are saying. This is human instinct to blend in, to avoid being kicked out of our caveman tribe.
This is not a good marketing strategy. This makes you sound just like everyone else, and people won’t want to work with or buy your products.
It doesn’t make economic sense to blend in. You will be treated more like everyone else if you sound more like them. This will result in less price flexibility and a higher cost of living.
Research alone won’t help you define your position. Your positioning is unique to you. How can you determine who you are by simply looking at data?
I have seen people try to position themselves by plotting dots in quadrants and drawing lines. They then find a gap and back/squeeze themselves into it. It sounds very passive and reactive to my ears. What do you think?
High school survival can be as simple as staying “straight and narrow” to avoid being noticed or blending in with the cool crowd to avoid getting picked on.
Let’s forget about the fear of being criticized now that we have our big boy/girl pants on.
It is often difficult for clients who have struggled for years with their unique positioning to stay “level-headed.”
When I get them really excited, they will eat some excellent stuff.
We find the gems that make them unique and define their personalities when they let go of caution and tell me what they hate.
This is a simple way to determine your unique positioning.
Why aren’t people working with your competitors getting results?
What frustrates your peeps the most about your industry or competition?
What can you do to create results and avoid frustration?
Some people can get riled up faster when they speak. Record your rant to get the best out of it and then return to it later for more gems.
You can write 5-10 titles for blog posts based on the content from the brain dump.
These statements can be written down. As if they were the truth.
There are unique POVs somewhere in there.
These POVs can be mapped back to the problem that you solve or to your ideal client’s desired outcome. This will give you your unique positioning.
Ling is an intuitive brainiac. Her unique combination of Business + Marketing coaching and a Mindset + psychic twist helps multi-talented, multi-passionate solo-entrepreneurs distill their big ideas into one cohesive message, nail the WORDS to sell, and design a plan that will cut down on the hustle work. This intuitive but rigorous iterative process is a result of her Harvard Design School training and ten years of experience in the online business.